A middle-aged couple, a woman in a torn orange sweater and ripped jeans and a man in a red plaid shirt and blue jeans, are standing outdoors on a fall day, smiling and looking at each other. The woman is holding the man's arm while he has his hand in his pocket.

 The Rivers

Established in 1985

Where farm-fresh goodness meets heartfelt dedication, we are Benny and Regina Rivers.

Ithica Beef is truly a testament to our unwavering passion for feeding families well and encouraging you to gather your crew around the table every chance you get!

If you’re tired of guessing what you’re getting at big-box stores—questionable sourcing, crowded shelves, and beef that never tastes the same twice—you’re our people!

When you buy from our farm, you’re not just “hoping” for good beef, you are actually securing it.

It’s simple, reliable, and worth every penny.

Ithica Beef isn't just about producing beef; it's a symbol of community and our dedication to supporting local and sustainable agriculture.

Whether you're curious about the craft behind our beef, or looking to make the swap to farm fresh options for your family, we invite you to experience the difference that our beef delivers.